An end-of-year spike in COVID cases caused by a more contagious variant threw the travel industry—and its recovery—for yet another loop. In the next installment of TRIPBAM’s Market Snapshot Report Series (formerly the Quarterly Market Report series), we’ll look back on omicron’s effect on Q4 2021 data, detail its impact on 2022 rates, and share insights and advice on how to adapt your hotel program strategy for the year ahead.
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